E-A-T is Google's update that was introduced by Google in August 2018. It is an acronym for Expertise, Authoritative and Trustworthiness. It plays a primary role in SEO. It measures page quality in terms of content, authority and trustworthiness.  With this update of Google, many businesses lost their ranking due to the low E-A-T score. E-A-T has affected SEO and websites ranking. Check out what E-A-T is all about and how it has affected SEO. Expertise - Your brand should be an expert in...